Film Industry assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: A solid assessment wit clear potential to go higher with a focus on exam technique.

EBI: Question focus: the reasons for Q2 needed to be different - see mark scheme for more on this. 

- Revise - a couple of elements of BBTL for Q3.

Total= 11 = Grade: C. 

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

1. 2/3
* Protecting audiences from certain content particularly children. - BBFC question (1)

2. 4/6
* Social Media (1). Creates word-of-mouth marketing and free. Effective in reaching the younger audience and spreading the movie around. (1) 

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

* Music / existing fans of Bruce Springsteen (1). Link to Springsteen’s music may attract fans of his music – he has sold more than 150 million albums worldwide. (1)

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

* Hesmondhalgh: commodification - Buying something just to make money out of it. Like 'Yesterday' had Ed Sheeran (star power) and Richard Curtis as the director for it who was also the director for 'Four Weddings and a Funeral' who compared to Gurinder Chadha being a director is not so famous. 

* Unfortunately, despite good reviews and positive word-of-mouth from audiences and online (rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the production budget and nowhere near covering marketing costs.

* Some industry figures suggested the film was released too closely to Yesterday – another British comedy featuring popular music that was far more successful at the box office.

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